Have you noticed all the buzz on the net about Google opening up Knol?
If you haven’t you might want to take a look at this.
I was first alerted to Google Knol just a week or so ago from a post at the Immediate Edge, although I think the site is 3 years old. I immediately dug into Knol and started looking around. The first thing a noticed about the site is the ridiculously (to me) amount of non-indexed pages considering their age. This made me want to dig a little deeper and find out what was going on.
So, after a few more quick searches I happened upon a post on Knol’s Nofollowing Of Links about Google Knol not following links or indexing the content.
Sure enough. I looked at a random Knol and there in the meta:
meta name="robots" content="index,nofollow" – (Google suggested that this was the only true way to address the nofollow to their algorithm back in 2005)
Personally I have found the using the rel=nofollow in a link appears to do little. The link still counts, both from a traffic view and a weighted link. We use the same meta on the upcoming lenses page on the Squidoo social bookmarking portion of this site to battle against duplicate filter issues. Works like a charm to keep upcoming stories separate from the stories page itself.
Are links from a Knol follow or not?
Doesn’t look like it from this.
There maybe a bright side to this though. Knol does give you 100% of the Adsense revenue from your knol. This is a good thing. There is always a catch though…getting it ranked in the top 10 serp’s , Alas, this is where most people get stuck. Traffic. With Knol not following from a meta point of view and if the content provider can get 80-100 in coming links to his /her Knol then links in versus links out (0) should cure the weighting issue.
Admittedly Adsense revenue is not business model I would suggest anyone follow but you can make a nice chunk of change at times to help in other areas where you will need money injections into you marketing program.
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