Since our conception back in 2007 as a social bookmarking site exclusive to Web2.0 properties such as Squidoo there have been many, many changes. Probably the biggest change when it comes to Squidoo is the tighter enforcement of original content standards for their site. Their Originality Pact states that they will actively “help remove low-quality, [...]
Author Archive: Glen
Anyone here in or know anyone in the Australian media?
A Facebook friend of mine, a guy named Chris who I went to high school with back in the day, lost his job 3 weeks ago “because of the floods”.
He worked at a Zoo. I’m not going to say which zoo.
He went to Centrelink (Social Security) that day and now, 3 weeks later, is finally approved for payment.
But when he’s supposed to get paid he is informed that he isn’t eligible for a payment this fortnight because of the amount that his partner earns. “So how do i live?” he asks.
To get back on his feet and a change of career (I can’t imagine there being many other zoos within commuting distance from here he lives) he has signed up for a course today.
A 5 week course, Certificate II in retail.
He is told he can get petrol vouchers to get to the course and was asked “how much do you get from Centrelink?”
He told them that they couldn’t pay him anything this fortnight to which he was told “sorry we can’t help you then either”.
So spare a thought for those who slip through the cracks. Who may not have lost their lives or their homes but their livelihood. And who can’t get a fair go.
If anyone can help with regard to the media giving this guy a voice, then contact me via my Facebook profile.
Together we can make a difference in one persons life.
1) Titles and URLs with ‘scam’ in it.
Is ‘such and such’ a scam?
9 times out of 10 (and I’m yet to see the other 1 out of 10 but I wanted to avoid saying ALL of them) the answer is no, and there’s an affiliate link.
All these people are trying to do is flood the market, the honest market where people are trying to find out if something is a real scam, with bogus information.
The only thing that’s a scam is their approach to online selling.
2) Reviews that are not reviews
The person hasn’t actually used the product. But they’ll use the word review in the lens title or in the URL and they copy and paste a sales pitch.
Give me personal recommendation. Endorse something that you have experienced. That’s what a review is about. People don’t review movies without having watched the whole thing from start to finish.
3) An article that links to another article which is exactly the same as the first article.
Some less scrupulous online content producers tend to think that more is more and quantity beats quality. That’s not the case.
Treat your audience with respect. Always put yourself in the shoes of the audience. Would you want to be directed to a series of links that take you from article to another identical (or very similar) article?
I’ll be hitting the back button, or closing the tab, or typing in google.com in the address field quick smart if I find that I’m being taken on a ride on the merry-go-ground.
By all means take your readers to another one of your articles that has more, fresh, original on-topic content. Build a bridge of trust with real people and they will follow you anywhere. Until the point where they click out, and hopefully it’s an action that makes you revenue.