Every business website owner, blogger, Facebook page author or Squidoo lensmaster wants to be found in search and not just in search, but page #1 Google.
There are those that think that just writing more content and waiting for the engines to come find them is the best way to achieve a page one listing and that the “social” factor is a waste of time.
I don’t subscribe to that thinking . If you tried that in business you’d end up with a warehouse full of widgets that nobody knows you have.
You have to know your customers and they have to know and trust you before they will do business with you. The only way that this is possible is by YOU letting them actually know you.
The truth- writing a lens, publishing a blog post, posting videos or a podcast puts you on the road to about 10% of the potential traffic you will get.
The other 90% comes from the marketing. And not just your run of the mill marketing… I’m talking about using social media in your marketing.
What? -You don’t subscribe to that thinking.
Here are a few tidbits to chew on:
- There are over 300 social networking sites – and no!…you don’t need to be on all of them..two will do
- There are 300 million active users on Facebook. Active meaning how many users have logged in over a 30 day period.
- There are over 1 billion videos served on Youtube everyday
- There are appropriately 1.5 billion Internet connected users world wide
- Over 4.5 billion mobile phones world wide <–the next publishing platform
Unless you live under a rock and haven’t noticed – no offense to caveman – the social impact in the serp’s over the past six months has been very noticeable.
Social elements started having a subtle impact on the search results last year but this year Google has simply telegraphed to the whole world what it likes and what it wants more of.
In my humble opinion, in order to get the traffic you first have to be seen. To be seen you need a platform. The way to build a platform is by building relationships. Building relationships is done by being social.
Right now creating relationships and getting your message out there is probably the single best method for attracting traffic.
So what do you think?
Is churning out content in hopes it shows up in search the best way to get traffic? Is being social a colossal waste of time?
Thanks for your time!