If you've been in MLM, network marketing, or direct sales for very long, you have heard the NBT argument. The NBT being the NEXT BIG THING!

Everyone thinks they have it and you should jump on board with them and ride the wave. The reality being that the hype rarely “wins the day”. It takes much more than hype for a business to fly, much less provide a sustainable business opportunity for you and your family.

This article reviews the 5 criteria that are foundational to any NBT to have a chance of long-term viability.